Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

The Risk of DIY Marketing is Doing it Wrong (March 14, 2018)
MarketingBitz: “Most small businesses choose to approach online marketing with a do-it-yourself (DIY) mentality. From managing social media, website updates, listing management (Google My Business, Yelp, etc.) and more, DIY is the cost-effective approach. However, new research shows that many small businesses are overlooking critical and fundamental aspects of any marketing strategy.”

5 Common Digital Marketing Mistakes to Avoid (March 16, 2018)
Arvig Media: “Businesses need to be more focused and determined on their digital marketing strategies. This is the only way to generate substantial gains in growth and profit and boost the reputation of your website to your target audience. Otherwise, chances are, you might never be able to generate enough attention to rank higher on the search engine results pages of Google.”

How to Write Small Business Marketing Copy that Makes Customers Buy (March 12, 2018)
Business 2 Commmunity: “For many small businesses, writing your own marketing copy becomes the sensible, practical move. Maybe it’s what makes sense for the budget, or maybe there’s someone within the business who has the previous experience to be able to pull this off.”

YouTube for Business: Everything You Need to Know (March 12, 2018)
Business News Daily: “YouTube is a social networking platform that allows users to upload their own video content and interact with other users’ videos. The platform, which was launched in 2005 by former PayPal employees Chad Hurley, Steven Chen and Jawed Karim, is web-based, and also has a high-performing mobile application. Google bought the platform a year later, which is why YouTube accounts are linked to Google Plus.”

8 Tips for Optimizing Your Mobile Emails (March 12, 2018)
Business 2 Community: “There’s no doubt about it: these days, your messages are most likely going to be opened on a mobile device. The trend has been heading in that direction for quite a while, and it was confirmed in a study conducted by Return Path last summer of 27 billion email opens. As Email Marketing Daily reported: “Fifty-five percent of emails analyzed during the study period were opened on a mobile device — an increase from 29% identified in a similar study in 2012.” Other studies have indicated the percentage is even higher.”