Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

The 3 Absolute Best Thing You Can Learn from Google Analytics (September 13, 2018)
MarketingBitz: “Google Analytics is a free service that provides you with a tracking code that you can paste onto your site’s pages. Google uses the code to track visitors to your site and gleans the following sort of information as it does:”

What are Infographics and Why Should Your Small Business Use them in Your Content Strategy? (September 11, 2018)
MarketingBitz: “Infographics are a great piece of visual content designed to capture consumer’s attention and provide them with useful information regarding your business and the industry you’re involved in. Infographics combine design aesthetics, content and data in story-like form, allowing for consumers to interpret the information more easily and effectively.”

Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively (September 13, 2018)
Small Business Trends: “Generating and retaining customers is the lifeblood of every small business in the world. Which is why it’s no surprise that business owners find marketing the #1 biggest challenge.”

If Your Business Relies On User Reviews, You Need A New Strategy (September 13, 2018)
Forbes: “One of the major forms of social proof that marketers rely on is being systematically destroyed. I’m talking about user reviews, and if you rely on reviews to either buy or sell, you need a new business strategy right now.”

How to Manage Digital Marketing: Three Game-Changing Strategies (September 12, 2018)
Business 2 Community: “One of the ironclad truths about digital marketing right now is that the tools and channels change constantly. Only someone who is specialized in an area will be able to keep up with that area sufficiently.”