Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Free Report: Understanding the Local Path-to-Purchase (May 23, 2018)
MarketingBitz: “Consumer behaviors vary based on the type of purchase they are making. For this reason, it is critical for small businesses to understand how consumers typically search for and find businesses in that industry.”

How to Optimize Your Google My Business Page (May 22, 2018)
MarketingBitz: “If you’re a small business owner looking to improve your local SEO strategy, the first step on your list should be claiming and verifying your Google My Business (GMB) listing.”

Why Your Small Business Should Have A Content Marketing Strategy (May 22, 2018)
Business 2 Community: “The modern day consumer doesn’t want to be blatantly sold to, they want to organically learn about a company or product and determine whether it fits their needs at their own pace.”

9 Big Data Solutions for Small Businesses (May 21, 2018)
Business News Daily: “To successfully compete in today’s marketplace, small businesses need the tools larger companies use. Of course, small businesses don’t have all the resources of an enterprise-level corporation, like data scientists, analysts and researchers.”

5 Key Tips for Building a Successful Email Marketing Strategy (May 21, 2018)
Business 2 Community: “Email marketing is one of the best strategies for promoting products and building a loyal audience. In fact, email has an ROI (return on investment) of 122%, which is 4X better ROI than social media and paid search.”