Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

What are Email Drip Campaigns and When Should You Use Them? (January 31, 2019)
MarketingBitz: “If your small business already has an email marketing strategy in place, you should consider adding drip campaigns to it. Drip campaigns are emails that are sent out at specific, predetermined times. These campaigns let businesses keep in touch with their subscribers based on a set of events, like signing up for a newsletter or watching a video.”

Here’s How You Can Improve Your Email Marketing Campaigns (January 29, 2019)
MarketingBitz: “Email marketing is tricky business. There’s a lot of rules in play, as you don’t want to flood your subscribers with useless information constantly, but you also don’t want to go stagnant and have them to forget about you. The ultimate goal is for your subscribers to engage and interact with your emails by responding to your specific call to action. So how can you make your emails the best they can be to do this?”

13 Ways to Make Your Sponsored Social Media Posts Really Stand Out (January 31, 2019)
Business 2 Community: “The beauty of sponsored posts is the ability to hyper-target content to specific audiences. To make your content stand out, take that one post and customize multiple versions in order to suit each audience.”

Google’s Best Practices for Improving Your Google Ads Optimization Score (January 31, 2019)
Search Engine Journal: “Google has released a set of best practices to help Google Ads users improve their optimization score. Optimization score is a metric that was introduced back in August which evaluates how well a Google Ads campaign is optimized.”

Social Media Marketing Matters (January 30, 2019)
Business 2 Community: “Social Media has changed the way we communicate with our friends and families, it has changed the way with connect with people, it has changed the way we get news and information, and it has changed the way we find products and services.”