Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

5 Unique Ways to Repurpose Old Blog Content (August 30, 2018)
MarketingBitz: “A good content marketing plan consists of not only creating new content, but of recycling what you already have and putting a fresh, updated twist on it.”

Search Marketing 101: 4 Questions to Answer for a Successful Digital Marketing Campaign (August 28, 2018)
MarketingBitz: “Search marketing pays off in multiple ways, from boosting sales and market share to enhancing the impact of your other marketing investments. Which is why setting aside ample budget to achieve your goals is critical to your success.”

How to Use Local Keywords to Rank Higher on Google (August 29, 2018)
Search Engine Journal: “Consumers find businesses by conducting local searches. While local searches may yield lower search volumes, it’s more about intent and driving traffic that is ready to convert.”

How to Use Instagram to Build Your Business Brand (August 27, 2018)
Business 2 Community: “Branding with social media can actually reach a significant audience but you need to give users a sincere reason the follow. This comes from understanding the value of your current brand and properly translating that into an account your ideal users will seek out and want to follow.”

10 Ecommerce Best Practices for Small Business (August 27, 2018)
Small Business Trends: “Recent numbers from Statista report there will be over 2 billion digital shoppers by 2021, that’s up from 1.66 billion in 2016. With those numbers, you’ll want to be sure to understand these ecommerce best practices.”