Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Unique Tips for Engaging with Your Customers Online (October 19, 2018)
MarketingBitz: “With so many people utilizing online platforms to research and purchase goods and services, it’s more important than ever for businesses to find and implement interesting ways to connect with their customers online.”

Here’s Why Your Social Media Activity May be Fizzling (October 16, 2018)
MarketingBitz: “Having a presence isn’t enough. You need to be utilizing your accounts in a meaningful, creative way in order to reap these benefits. If your campaigns are providing lackluster results, and you’re not generating any engagement, then it’s time to rethink your strategy.”

How Personalized Emails Improve Customer Success and Loyalty (October 18, 2018)
Business 2 Community: “Think about your inbox for a second – both your personal and work accounts. How many emails do you receive in a week that are completely irrelevant to you? To avoid sending irrelevant emails to your own customers, it’s critical to make use of personalized email.”

Facebook Makes Stories Ads Available to All Users – Including Small Businesses (October 18, 2018)
Small Business Trends: “Facebook Stories and Messenger Stories have grown to 300 million daily users each. The availability of the two platforms for advertising means new ad placement options for businesses looking to reach this audience.”

How to Make Your CTAs Irresistible to Your Site Visitors (October 18, 2018)
Business 2 Community: “Let’s face it: The success of your marketing campaign relies heavily on how effectively you can get people to do something. Whether it’s to download a guide, join a webinar, or buy a product.”