Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

5 Ways Video Marketing can Improve Your Small Business (April 23, 2018)
MarketingBitz: “A somewhat new, but fast-growing tactic, video marketing provides an avenue for small businesses looking to increase sales, online presence and customer engagement.”

Why Customer Service Matters for Your Online and Offline Presence (April 26, 2018)
MarketingBitz: “Customer service isn’t just what you do for the customer — it’s also about what you don’t do. An unhappy customer is actually a golden opportunity.”

Influencer Marketing vs. Content Marketing: Which is Right for your Brand? (April 25, 2018)
Small Business Trends: “Content marketing and influencer marketing are different pieces of the same puzzle. In fact, influencer marketing is an integral part of content marketing.”

Business Websites Still Matter For New & Returning Customers (April 24, 2018)
Business 2 Community: “Think about it. What kind of content are your friends and family sharing on Facebook? News, blog posts, images, videos, etc. It all comes down to content that’s most likely on a website.”

2018 Top Tools And Websites For Small Businesses (April 22, 2018)
Forbes:  “The apps and websites listed can add immense value to your business in a myriad of ways — from enhancing your company culture to revamping your marketing campaigns.”